Rooted InTradition.Growing WithYou
A journey of 5 decades
Where Trust Began and Legacy Continues
Founded in the early 1970s by Mr. Mohammed Ali Hajji, the Kerala Group of Companies began its journey in the UAE as a humble Kerala grocery store, serving the community with authenticity and care.
Officially licensed in 1977, the business grew steadily—evolving into a general store, then a supermarket, and today, a trusted hypermarket brand. Supported by the strength and unity of his brothers, the foundation was built on hard work, shared values, and trust.
Today, the Kerala Group stands as a symbol of quality, heritage, and commitment—serving generations with pride.
Our Mission
Rooted in trust, driven by quality — serving generations with care.
Our Vision
To be the most trusted destination for quality and care across generations.
Our Milestone Journey
The Beginning
Our founder, Mr. Mohammed Ali Hajji, arrives in the UAE, marking the beginning of our legacy.
Humble Beginnings
We embark on our journey with a small business, serving the growing community with authenticity.
First Store
Officially licensed, we open our first grocery store, laying the foundation of trust and quality.
Al Bahar Foodstuff
We expand into wholesale with Al Bahar Foodstuff Distributions, broadening our reach.
Retail Expansion
We venture into retail expansion, and launch Classic General Trading, further strengthening our presence.
Hypermarket Era
We step into the hypermarket domain, offering a wider range of products and services.
Apple Electronics
We introduce Apple Electronics, expanding our portfolio with trusted tech products.
Al Muntasir Branch
The first branch of Kerala Hypermarket opens, bringing our legacy closer to the community.
Al Kharran Branch
We celebrate growth with the opening of our second hypermarket branch.
Kerala General Trading
We launch Kerala General Trading, diversifying our offerings.
Tawfir Rewards
Introducing our loyalty program, Tawfir Rewards, enhancing customer experience with timeless savings.
Golden Jubilee
Celebrating our golden jubilee, we continue our journey of trust and quality, looking forward to the future.
Founder's Message
Reflecting on our heartfelt journey over the past 50 years, I am filled with immense joy and gratitude. From humble beginnings to becoming a trusted name in the industry, our commitment to quality and customer care has always guided us. As we celebrate this milestone, we cherish the bond we’ve built with our customers and suppliers